Privacy Policy

Last Updated: November 9, 2025

Viresound operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a personalized shopping experience (the "Services"). Pure Tone Store uses Shopify, which allows us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or communicate with us in any other way. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies you or can be reasonably linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law:

  • Contact Data: including your name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: including credit card numbers, debit cards, and financial accounts, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

  • Account Information: including your username, password, security questions, preferences, and settings.

  • Transaction Information: including items you view, put in your cart, add to your wish list, or purchase, return, exchange, or cancel, and your past transactions.

  • Communications with us: including information you include in communications with us, for example, when you submit a customer support inquiry.

  • Device Information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage Information: including information about your interaction with the Services, such as how and when you interact with or browse the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

  • From our service providers: including when we hire them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, adapt, and improve the Services: We use your personal information to provide the Services to you, including performing our contract with you, processing your payments, fulfilling your orders, remembering your preferences and items of interest, sending you account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, managing shipments, facilitating returns and exchanges, allowing you to post reviews, and creating a personalized shopping experience, such as recommending products related to your purchases.

  • Marketing and advertising: We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, SMS, or mail, and showing you online advertisements for products or services on the Services or other websites.

  • Security and fraud prevention: We use your personal information to authenticate your account, offer a secure shopping and payment experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and protect our services.

  • Communication with you: We use your personal information to provide customer support, respond to your needs, provide effective services, and maintain our business relationship with you.

  • Legal reasons: We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

  • With marketing and business partners to provide you with marketing and advertising services. You can opt out of these uses [HERE].

  • When you direct us, request us, or otherwise consent to our disclosure of certain information to third parties.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction, such as a merger or bankruptcy.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties who may be located in countries other than where you reside. For more information, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal information [at the Shopify Privacy Portal].

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites. You should review their privacy and security policies.

Children's Data

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors. If you are a parent or guardian of a minor who has provided us with their personal information, you can contact us to request its deletion.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable. The time we retain your personal information depends on factors such as whether we need the information to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Right of access/knowledge.

  • Right of deletion.

  • Right of correction.

  • Right of Portability.

  • Right to opt-out of the sale or sharing of targeted advertising. You can exercise this right [HERE].

  • Management of communication preferences. You can unsubscribe from promotional emails at any time.

You can exercise these rights by contacting us at the details provided below. For more information on your rights related to data processed by Shopify, visit https://privacy.shopify.com/.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details below. You may also have the right to appeal our decision or file a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live. When transferring data outside the EEA or UK, we rely on recognized transfer mechanisms such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will post the revised Privacy Policy on this website and update the "Last Updated" date.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please email us at: info.viresound@gmail.com